CF Insights asks a very simple but important question: "What if each community foundation could know what all community foundations collectively know?" This collection features research produced and funded by community foundations, and other resources relevant to the field. Contact us at cfinsights@candid.org and visit us at cfinsights.candid.org.

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Upstream, Downstream: From Good Intentions to Cleaner Waters

May 1, 2008

Findings of a unique study of public attitudes about stormwater in the Baltimore, MD region are explored in this report. Four focus groups were conducted to develop themes for further followup in telephone surveys of 800 Baltimore area residents. Respondents clearly indicated that altruistic concern for the environment is not enough to spur behavior change. They are motivated by self interest. Key points of the research are:Stormwater is an urgent problemThe public is uninformed, but willing to be engagedPeople are motivated by health concernsA focused public information campaign has the capacity to reach people and change behavior