• Description

Findings of a unique study of public attitudes about stormwater in the Baltimore, MD region are explored in this report. Four focus groups were conducted to develop themes for further followup in telephone surveys of 800 Baltimore area residents. Respondents clearly indicated that altruistic concern for the environment is not enough to spur behavior change. They are motivated by self interest. Key points of the research are:

  1. Stormwater is an urgent problem
  2. The public is uninformed, but willing to be engaged
  3. People are motivated by health concerns
  4. A focused public information campaign has the capacity to reach people and change behavior